About us
We review online casinos and slots market by market, rate them on a published 100-point method, and check every operator against its regulator's own public register before it appears here. The United Kingdom comes first because its regulator publishes the only register we can mirror in full; further markets open one at a time, each with the same register check behind it.
What we do
Three things, in this order:
- Verify the licence. Every operator is looked up in a regulator's public register — company, licence number, status, date of the check — before a single word of review is written. Anyone can repeat that check with our licence check tool.
- Score against a published rubric. 100 points across six axes, with the rule for every point written down at how we rate. An axis we have not measured scores zero.
- Write the review a player actually needs. What the bonus really costs, how long the money took to arrive, what the terms hide, and who to complain to when it goes wrong.
This build is not open to search engines. The operators, bonuses and slots in the catalogue are sample data used while the site is assembled — the licence register behind the licence check tool is real, live data.
Who we are
This site is published by TO BE COMPLETED: registered company name, company number TO BE COMPLETED: company registration number, registered at TO BE COMPLETED: registered address. Editorial enquiries and corrections: TO BE COMPLETED: contact e-mail.
Everything here is published under a single editorial byline — BY THE [BRAND] EDITORIAL DESK — rather than a roster of named specialists. There are no invented biographies and no stock portraits presented as staff on this site, which is a deliberate departure from the convention in this market. Who writes this explains what stands in place of a personal byline: a published rubric, a source and a date on every fact, and a protocol that states what has not been tested.
How work is commissioned, checked and corrected is set out in the editorial policy.
What makes this different from the rest of the market
We surveyed five of the largest casino review sites operating in Britain, measuring their pages rather than reading their claims. Three findings shaped how this site is built.
- Nobody publishes when they last read a bonus's terms. Of the five, one printed a month and the rest printed nothing. Bonus terms change without notice, so an undated figure is a claim about an unspecified moment in the past. Every offer here carries the date somebody read its terms in full.
- Nobody publishes the provenance of their data. Licence claims, testing-house logos and payout times appear without a source or a date. Every dataset here carries the URL it came from, the date it was fetched, the number of records and a checksum.
- Nobody mirrors the regulator's enforcement record. It is public, it is specific, and it is the single most useful thing a reader can know about a company before depositing. We mirror it, tie each case to the licensee named in the register, and print the regulator's own findings on the review of every brand that company operates.
The consequence is that our scores read lower than the near-universal eight-out-of-tens published elsewhere, and that several casinos here carry no score at all. That is the method working rather than failing: we score what we have measured, and we say so where we have not measured it.
Where our data comes from
| What | Source | Held here |
|---|---|---|
| Licences | UK Gambling Commission public register, imported in full | 2,658 businesses, snapshot 24 Aug 2026 |
| Casino reviews | Our own testing against the rubric | 29 operators |
| Slots | Provider specifications plus our own play-testing | 0 games |
| Bonus terms | Read from the operator's own terms page, with the date we read them | Rechecked with each review |
We do not copy ratings, review text or catalogue data from other review sites. Where a number comes from someone else — a regulator, a provider, a testing house — it is attributed on the page it appears on, with the date it was taken.
The catalogue is deliberately small for the same reason. Twenty-nine casinos, every one of them confirmed in the register, is a set we can actually keep current — against the thousands listed by the largest sites in this market, where the practical consequence is that most entries are never re-checked after the day they were added.
How we are paid
Commission, when a reader opens an account through one of our links. It costs the reader nothing, it does not change the terms they get, and it does not touch the score: the full arrangement, including what happens with operators who pay us nothing, is in the affiliate disclosure.
What we are not
- We are not a casino, a bookmaker or a payment service. You cannot deposit, bet or withdraw here.
- We are not a regulator and cannot force an operator to pay you. If you have a dispute, the route is the operator's complaints procedure, then its ADR body, then the regulator — the review page for that operator lists all three.
- We do not offer gambling advice or systems. There is no strategy that makes a negative-expectation game positive.
- Nothing here is for under-18s. If gambling has stopped being entertainment, our responsible gambling page has the help routes that actually work.
Corrections go to TO BE COMPLETED: contact e-mail and are made in public — see our editorial policy for how we handle them.